Assessment of Corporate Health Promotion Programs

Tuesday, November 25, 2008

How many attended the corporate health and Corporate Health Promotion Program, and was there participation or a visible level of interest?
Use a short and simple pen and paper evaluation that people fill out at the end of the Corporate Health Promotion Plan /seminar. Statements that are rated on a scale from 1 (strongly agree) to 5 (strongly disagree) will give valuable information. Ask about:• The value of the Corporate Health Promotion Programs to the individual• The style of the presenter• The presenter’s knowledge of the topic• The level of knowledge gained by the staff member• Other areas that would be of interest for future Corporate Health Promotion Programs
Examples of Questions about Corporate Health Promotion Programs• This program provided me with information and/or skills I will use.• The presenter was knowledgeable about the subject matter.• There was adequate time for questions.• The methods used to present the information were effective.
Open-ended questions about Corporate Health Promotion Programs may include:• The best part of this Corporate Health Promotion Plan was…• The part that needed improvement was….• I would attend another Corporate Health Promotion Plan by this speaker…• Topics I would like to see included in other seminars or Wellness Programs…
This would be a process evaluation that reviews how well the Corporate Health Promotion Programs were implemented. It is also important to evaluate health outcomes and cost outcomes of Corporate Health Promotion Programs.
More in-depth information about the cost-effectiveness of Corporate Health Promotion Programs can be found by analyzing data before and after Corporate Health Promotion Programs concerning health care claims, workers’ comp claims, sick time, productivity levels, etc. Health outcomes for Corporate Health Promotion Programs can be measured by looking at health claims and sick time.
It is also important to evaluate the impact of Corporate Health Promotion Programs on family members. For example, tobacco by pregnant mothers may lead to the birth of a severely impaired child. This could cost an employer or medical plan hundreds of thousands of dollars, an expense that could have been avoided with well-designed Corporate Health Promotion Programs.
You can also compare the cost per staff member of running the Corporate Health Promotion Programs to the savings per staff member. One evaluation of Corporate Health Promotion Programs involving 20,000 to 25,000 staff members at New York City-based Citibank showed a return of $6.70 for every dollar the business invested in Corporate Health Promotion Programs. The findings were based on a research study of health costs and rates of absenteeism.1
An ongoing evaluation of your Corporate Health Promotion Programs should be performed annually and additional periodic evaluations of Corporate Health Promotion Programs should be conducted on an ad hoc basis. An ad hoc evaluation of your Corporate Health Promotion Programs might be initiated by a variety of triggers. For example, at the end of flu season, a business might want to assess its flu shot program.
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